Pubblicato in: Banche Centrali, Commercio, Devoluzione socialismo

Germania. Consumatori imbufaliti dalla Shrinkflation. Inflazione mascherata.

Giuseppe Sandro Mela.

2022-08-20.

2022-08-18__ Forget Inflation. Shrinkflation Is Sparking Fury in Germany 001

Nota.

«Shrinkflation is the practice of reducing the size of a product while maintaining its sticker price. Raising the price per given amount is a strategy employed by companies, mainly in the food and beverage industries, to stealthily boost profit margins or maintain them in the face of rising input costs.»

«Unione delle parole inglesi shrink (stringere) e inflation (inflazione), il termine indica una sempre più diffusa tecnica di marketing che consiste nel ridurre la quantità di prodotto in una confezione lasciando il prezzo assoluto invariato»

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Gli acquirenti sono sempre più arrabbiati per i tentativi di aumentare i prezzi dei prodotti in modo furtivo. Sebbene la cosiddetta shrinkflation – in cui il costo di un prodotto rimane invariato anche se le sue dimensioni diminuiscono – non sia un fenomeno nuovo, le autorità per la tutela dei consumatori della prima economia europea sono inondate di reclami. La sola sede di Amburgo ne ha ricevute circa 100 nelle ultime due settimane, un record da tre a cinque volte superiore alla norma.

L’elenco dei pacchetti bluff del gruppo include un’inflazione del 14% per gli orsetti gommosi e del 20% per le patatine. I produttori hanno definito un salto di prezzo del 25% per alcune margarine un passo eccezionale in tempi difficili causati da un drammatico aumento dei costi in tutta la catena di approvvigionamento, comprese le materie prime.

I prezzi dei prodotti alimentari sono il principale motore dell’inflazione tedesca dopo l’energia, con un aumento annuo del 14% a luglio, quasi il doppio rispetto all’indice generale. Quello che stiamo vedendo ora è solo l’inizio. Tra la vendita di merci in confezioni vecchie e la progettazione, produzione e consegna di quelle nuove, i preparativi per gli aumenti occulti dei prezzi richiedono circa metà anno. L’inflazione tedesca raggiungerà un picco del 9,1% in questo trimestre, prima di scendere gradualmente verso il 2%.

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«Shoppers getting increasingly angry at attempts to hike goods prices by stealth. While so-called shrinkflation — where the cost of a product stays the same though its size declines — isn’t a new phenomenon, consumer-protection authorities in Europe’s top economy are being inundated by complaints. Its Hamburg branch alone received about 100 in the past two weeks — a record that’s three to five times above the norm.»

«The group’s list of  bluff packages includes 14 per cent inflation for gummy bears and 20 per cent for potato chips. Manufacturers have called a 25 per cent price jump for some margarines an exceptional step in difficult times caused by dramatic cost increases across the whole supply chain, including raw materials.»

«Food prices are the biggest driver of German inflation after energy, rising at an annual pace of 14 per cent in July — almost twice as much as the overall index. What we’re seeing now is really just the beginning. Between selling goods in old packaging and planning, producing and delivering new ones, preparations for covert price increases take about half a year. German inflation will peak at 9.1 per cent this quarter before gradually falling toward two per cent»

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Forget Inflation. Shrinkflation Is Sparking Fury in Germany

Shoppers getting increasingly angry at attempts to hike goods prices by stealth.

While so-called shrinkflation — where the cost of a product stays the same though its size declines — isn’t a new phenomenon, consumer-protection authorities in Europe’s top economy are being inundated by complaints.

Its Hamburg branch alone received about 100 in the past two weeks — a record that’s three to five times above the norm.

The group’s list of “bluff packages” includes 14 per cent inflation for gummy bears and 20 per cent for potato chips. Manufacturers have called a 25 per cent price jump for some margarines an “exceptional step in difficult times” caused by “dramatic cost increases across the whole supply chain, including raw materials.”

Food prices are the biggest driver of German inflation after energy, rising at an annual pace of 14 per cent in July — almost twice as much as the overall index. That’s stretching the budgets of low-income households which, after more than two years of pandemic disruptions, have dwindling cash buffers.

“What we’re seeing now is really just the beginning,” according to Armin Valet, a nutrition specialist at the consumer-protection authority in Hamburg. He struggles to think of any product group without examples.

“Between selling goods in old packaging and planning, producing and delivering new ones, preparations for covert price increases take about half a year,” he said. “Experience suggests this shrinkflation scam will be heavily used in the fall, winter and early next year.”

Germany’s statistics office is aware of what’s happening and says it isn’t fooled by such tactics. Price collectors tracking the costs of more than 300,000 goods and services each month also make note of the volumes they’re offered in. Prices are then converted so data reflect consumers’ pain.

German inflation will peak at 9.1 per cent this quarter before gradually falling toward two per cent, Bloomberg Economics predicts.

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